Markets are like parking lots.
To get a spot:
- Get there early, or
- Park where there’s less competition (but you’ll have to walk more), or
- Find a proprietary advantage that sets you apart and locks out your competitors
Parking is good when you’ve got two wheels — motorcycle or scooter. Imagine my excitement in finding a shady spot near the door which had been “reserved” by a car that parked over the line, blocking out all my four-wheeled competitors. I left for lunch and came back to a full lot, but my spot was still saved. That’s good business.
I like the idea of getting there early approach, but this can often be the hardest. Most resort to parking a further distance and walking. It may be a farther walk, but it builds character along the way.
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