I was asked to speak in church a few months ago and spoke on the topic of attention and distraction. Here’s the outline of my talk, delivered Aug 28, 2011 in Boulder, CO. By the way, I consider this a very positive topic — the opportunity to direct our attention and feel more peace and flow — not a negative topic about simply avoiding the “perils” of distraction.

Define attention: “your treasure”

You have a limited amount of time. You have even less attention because attention is the subset of your time during which you’re awake, alert, and have energy. Therefore, attention is more valuable than time. How you spend your attention constitutes what is important to you.

“For where your treasure is, there will your heart be also” (3 Ne 13:21)

• Where does your attention go?
• Which people get your attention?
• Which projects and causes and acts of service get your attention?

(The week after I presented this talk, Jason Fried wrote a great post on this concept: “Your Attention Please”.)

Technology can be a source of distraction

NYT Article: “Keep Your Thumbs Still When I’m Talking to You”

• Story of people at dinner at tech conference.
• Putting away your phone was like holding your breath.
• Once one person caved to distraction, all caved.
• “Mutually assured distraction”

WSJ Article: “When Twittering Gets in the Way of Real Life”

• “Sometimes, it’s like you’re here and you’re not here,” Joe said to me. “Your mind and soul are in cyberspace, and all we’re left with is the husk.”
• “Sometimes, I mindlessly find myself logging on to Facebook and staring at photos I have posted of my children when I just as easily could be staring at the real thing. I’m not proud to admit that.”
• “It’s incumbent upon me to find a way to consume less — and, more importantly, let it consume less of me.”

What we consume consumes us.

David A. Bednar: “Things As They Really Are”

“Please be careful of becoming so immersed and engrossed in pixels, texting, ear buds, twittering, online social networking, and potentially addictive uses of media and the Internet that you fail to recognize the importance of your physical body and miss the richness of person-to-person communication. Beware of digital displays and data in many forms of computer-mediated interaction that can displace the full range of physical capacity and experience.”

We’re here on earth to have a mortal experience with a body, with presence, with real people.

Distraction is the enemy of attention

• “I am persuaded that two of the greatest sins of our busy and hectic generation are distraction and preoccupation.” (David A. Bednar)
• “We need to frustrate…distraction by identifying what is critically important in our lives. We must give the cream of our effort to accomplish those things. Where there is limited time or resources, this pattern may require that some good activities be…set aside.” (Richard G. Scott)
• “Does the use of various technologies and media invite or impede the constant companionship of the Holy Ghost in your life?” (David A. Bednar)
• “Each of us should be careful that the current flood of information does not occupy our time so completely that we cannot focus on and hear and heed the still, small voice that is available to guide each of us with our own challenges today.” (Dallin H. Oaks)

When we allow some moments of our life to be quiet, peaceful moments, God can speak to our hearts through the Holy Spirit. My prayers are best when I take more time to listen in between what I say. I sometimes feel prompted to pray for something I hadn’t previously considered. We might pray for A, B, C. God may actually want to give us B, C, D, E, F, G, H. If we don’t listen, we may miss those extra things He wants to give.

Dallin H. Oaks: Focus and Priorities

We have thousands of times more available information than Thomas Jefferson or Abraham Lincoln. Yet which of us would think ourselves a thousand times more educated or more serviceable to our fellowmen than they? The sublime quality of what these two men gave to us–including the Declaration of Independence and the Gettysburg Address–was not attributable to their great resources of information, for their libraries were comparatively small by our standards. Theirs was the wise and inspired use of a limited amount of information.

The truck story, ibid.:

Two men formed a partnership. They built a small shed beside a busy road. They obtained a truck and drove it to a farmer’s field, where they purchased a truckload of melons for a dollar a melon. They drove the loaded truck to their shed by the road, where they sold their melons for a dollar a melon. They drove back to the farmer’s field and bought another truckload of melons for a dollar a melon. Transporting them to the roadside, they again sold them for a dollar a melon. As they drove back toward the farmer’s field to get another load, one partner said to the other, “We’re not making much money on this business, are we?” “No, we’re not,” his partner replied. “Do you think we need a bigger truck?”

We don’t need a bigger truckload of information, either. Like the two partners in my story, our biggest need is a clearer focus on how we should value and use what we already have.

Because of modern technology, the contents of huge libraries and other data resources are at the fingertips of many of us. Some choose to spend countless hours in unfocused surfing the Internet, watching trivial television, or scanning other avalanches of information. But to what purpose? Those who engage in such activities are like the two partners in my story, hurrying to and fro, hauling more and more but failing to grasp the essential truth that we cannot make a profit from our efforts until we understand the true value of what is already within our grasp.

Have you ever wished your iPhone would ring only when certain people call? Here’s how to do it:

1. Download the “Silence” ringtone here: silence.m4r
2. Copy this file into the Ringtones section of your iTunes. (Click to enlarge.)
   
   
3. Sync your iPhone with iTunes to load the ringtone.
4. On your iPhone, change your ringtone to “Silence” (under Settings -> Sounds -> Ringtone). You’ll no longer hear your phone calls.
   
   
5. For each person whose calls you still want to hear, change his or her Custom Ringtone to something audible: Click the name in your contact list, choose Ringtone, then choose something besides Default
   
   

Now you can screen calls in your sleep. Because Sunday afternoons are for napping.

UPDATE (Apr 14, 2011): I haven’t used it, but MrNumber.com appears to be an interesting service for identifying phone numbers belonging to telemarketers and blocking them.

For all the iPhone users out there: You probably know you can take a snapshot of whatever you see on your screen:

1. Briefly press the top and front buttons at the same time.
2. The screen will flash white and you’ll hear a “snapshot” sound.
3. A picture of your screen is now in your iPhone “Photos”.

I’ve found it extremely helpful to make screenshots, and I do it all the time. Here are a few reasons:

Remember an Interesting Part of a Podcast

If I’m driving and hear something I like in a podcast, I make a quick screenshot of the playback screen. When I get back to my computer, I can return to that spot in the podcast and take notes.

Save a Point on a Map

Sometimes I want to “bookmark” a location on the map before looking up something else. A screenshot is a fast way to do this.

Save a Website Address Without Interrupting Your Reading

Sometimes when I’m reading in Google Reader, I want to save the location of an article to read later. (I don’t want to leave Google Reader immediately because it has to entirely reload when I return.)

If you hold your finger on a link for a few seconds, a menu will popup with the address of the link. Sometimes I simply save a screenshot of the link, then hit Cancel and go back to my reading. Later I read the items I saved in my screenshots.

Screenshots can help you practice “ubiquitous capture” — capturing all notes, thoughts, and ideas, as they come to you, so you don’t have to keep them in your head.

There’s danger in consuming too much information. I’m sure you know what happens when you eat too much food. Like food, information needs digestion. It’s only useful to the degree you can distill it into actions, habits, and wisdom.

Dallin H. Oaks gave a good talk on focus and priorities:

We have thousands of times more available information than Thomas Jefferson or Abraham Lincoln. Yet which of us would think ourselves a thousand times more educated or more serviceable to our fellowmen than they? The sublime quality of what these two men gave to us—including the Declaration of Independence and the Gettysburg Address—was not attributable to their great resources of information, for their libraries were comparatively small by our standards. Theirs was the wise and inspired use of a limited amount of information.

I know where to get my information binge if I want it. (Thank you, RSS.) I’m sure you do too. The challenge is to consume less of it and use it more wisely.

I wonder what Thomas Jefferson or Abraham Lincoln would do in our shoes.

If you tend to perform tasks you’ve never performed before, what does this mean for education? Does your school teach you to solve problems, prioritize tasks, and prepare you for non-assembly-line jobs?

“Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep?” (Seth Godin in Sheepwalking)

Maybe teachers should ask harder questions — questions they’ve never answered — and allow students to use “real life” tools.

Here’s what just about every exam ought to be: “Use Firefox to find the information you need to answer this question:” And as the internet gets smarter, the questions are going to have to get harder. (Seth Godin in The Wikipedia Gap)

In the past, you had to memorize knowledge because there was a cost to finding it. Now, what can’t you find in 30 seconds or less? We live an open-book-test life that requires a completely different skill set. (Mark Cuban in Time magazine)

I’ve called this intellectual self-sufficiency, the ability to search out answers for yourself.

How about these test questions? (Internet and cell phone allowed.)

• What can you buy with 1 yen, in Japan?
• Find a picture of Rio de Janeiro taken today.
• Who is the most famous author of all time? Defend your answer.
• Your friend is visiting downtown Boston and calls you for help. Help her get to D.C. You’re in Provo, Utah.

The answers don’t really matter, but the process does.

Golf provides another metaphor for getting things done. Take #2 on “crankable widgets”.

Growing up in Las Vegas, our favorite place to hit golf balls was Desert Pines. It was 30 minutes away, but it boasted a double decker driving range and automatic tees. After each hit, the tee dropped into the floor and re-emerged with a new ball. You could hit ball after ball without the pesky work of bending down to tee them. You could keep your stance and stay in the zone.

Imagine “teeing up” your tasks. Thoroughly prepare each task so the actual work of doing it is a simple, fluid stroke. Poorly prepared tasks require you to lean down. Well-prepared tasks are ripe for the hitting.

Bad: “Do taxes”
Good: “Find W2 forms and receipts in folder. Call accountant to setup appointment.”

Bad: “Christmas shopping”
Good: “Spend 10 minutes with pen and paper brainstorming what David might like for Christmas. Ask Mom for suggestions. Wait a few days to think about it. Order it online.”

Can you see how using concrete words makes each task easier to grasp? These changes may seem obvious to you, and perhaps you won’t need this much description. Be as descriptive as you personally need. But you’ll be surprised how fluidly you’ll move from task to task if you’ve taken the time to describe each task specifically and concretely.

The concept of transforming my tasks into “crankable widgets” helps me Get Things Done.

Imagine what it’s like to work in a factory: You are responsible for your part of the assembly line. The work may not be easy, but you know how to do it. You do it over and over. You are cranking out widgets.

Now think about your real job. It may not be like the factory at all. You create/troubleshoot/analyze things you’ve never created/troubleshooted/analyzed before. Experience helps — Phil Windley calls it “tacit knowledge” — but each particular task may be slightly new to you. Before “cranking” out each task, you must figure out exactly how to do it. Thinking must precede the doing. That’s why you’re called a knowledge worker.

If you find yourself procrastinating a task, it may be that you don’t know (exactly) how to do it. Your task needs more brain time. You must transform your task into a “crankable widget” — something you know exactly how to do.

Answering questions like these can help:

• How do I do this task?
• What part of this task is new to me?
• If I were to watch a movie of myself doing this task, what would I see?
• If I were to delegate this task to someone else, how would I describe it?

Sometimes a dreaded, procrastinated task becomes easy and even fulfilling after I’ve taken time to think about it.

(Thanks to David Allen and Merlin Mann for teaching me this concept.)

I received a phone call that impressed me. It was like this:

“Richard, I’m afraid I can’t help with the project like we had planned. Some things have come up, and I no longer have the time. I just wanted to let you know. If I can help in the future, I’ll call you again.”

Flakiness is so common, but here is a guy who didn’t flake out. He communicated “no” just as clearly as he had communicated “yes”. I no longer had to wonder.

“No” isn’t mean or rude. If you can’t realistically commit, “no” is courteous.

“No” is a way of prioritizing. If you say “yes” to everything, you haven’t prioritized.

As someone who tends to say yes and overcommit, I’m impressed by this example of saying no.

In two days Apple will release a new version of its Mac operating system, so last Saturday I watched the guided tour and read about all of the 300 new features of “Leopard.”

I thought my strong interest in the new operating system was justified since I’m going to take the opportunity to replace my 4½ year old Titanium Powerbook with a new Leopard-powered notebook. But then I got thinking, it’s just a tool. Using a Mac isn’t my goal per se. I might as well get exciting about all the tools at Home Depot — and I do — but if I don’t build anything with them, they’re useless.

Jon Udell refers to himself as a “toolsmith” — someone who loves the tools of his trade — and I think I have a bit of that in me. Being a toolsmith means knowing the ins and outs of one’s tools, with the potential to be very productive with them. But Merlin Mann warns against continual “fiddling” with tools and systems and methods at the expense of just Getting Things Done.

Use whatever tools work best for you, but use tools to build something.