FamilyLink.com + Kynetx + WordPress
February 15th, 2010Following up on my previous Kynetx post, here’s a demo of how FamilyLink.com and Kynetx could reveal your relatives on WordPress blogs:
Following up on my previous Kynetx post, here’s a demo of how FamilyLink.com and Kynetx could reveal your relatives on WordPress blogs:
I’ve been playing around with Kynetx.com technology. I think it has a lot of cool potential for helping FamilyLink.com users see who their relatives are across multiple websites.
For example,
Here’s a demo video:
One of my first web development projects and biz partnerships with Brian Stucki was Provo411.com. We were roommates at BYU and conceived of a website where students could share events -- parties, concerts, football games, etc. We were already in our beds for the night when the idea came, but we couldn't go to sleep before buying the domain. I think it was the first domain I ever bought. It was September 2002.
I developed a calendar in PHP and wrote a few scripts to scrape byucougars.com and retrieve the sports schedules. I also developed a WML app so Brian and I could add events to the calendar from our pre-iPhone mobile phones. I recall being at a party in south Provo, in a former dental office, and using my Nextel phone to add the party to Provo411. If you go back far enough, you can see events on the calendar. My brother Alan did the artwork.
I always wanted Provo411.com to have a course schedule alert system. Perhaps students would pay $3 to receive an email or SMS alert when hard-to-get classes had an opening. It shouldn't have been hard technically, but the publicly available course catalog isn't updated in real-time. I could have scraped the authenticated course catalog on Route Y, but BYU might have objected and it'd be a fragile business model.
My brother Michael recently came home from his mission and started school at CSN. The business classes he wanted were full, so I put the old "course schedule alert" idea to the test with some new tools -- Ruby and Mac OS X's speech. Here's what I came up with:
We set this to run every 15 minutes on the living room iMac, and we turned up the volume. Every 15 minutes we could hear "Checking" from the computer. A few hours later we heard the script announce that a class had opened up. Michael, I'm still waiting for my $3.
My friend Cam has started a cause called Fight the New Drug (FTND). That "New Drug" is pornography, and their approach parallels the fight against tobacco.
This is about changing the messaging. For example, if smoking is a way to rebel against authority, then parents and medical experts saying Don't smoke! only reinforces the rebellion. But if smoking is succumbing to executives at Big Tobacco, then smoking isn't a form of rebellion at all, it's a form of conformity. What rebellious kid wants to conform to Big Tobacco executives? That's the message of The Truth campaign.
Imagine a similar change of messaging around pornography: Pornography isn't glamorous, it isn't sexy. Love and romance without pornography is glamorous and sexy. By making the negative externalities of pornography more visible, it would become less appealing. While organizations like CP80 and Lighted Candle Society fight the supply-side of pornography, FTND fights the demand-side.
I'm very excited about this approach.
Mary Eberstadt at Stanford's Hoover Institution calls pornography the "new tobacco" and said:
Yesterday, smoking was considered unremarkable in a moral sense, whereas pornography was widely considered disgusting and wrong — including even by people who consumed it. Today, as a general rule, just the reverse is true. Now it is pornography that is widely (though not universally) said to be value-free, whereas smoking is widely considered disgusting and wrong — including even by many smokers.
Can we change minds again?
Columnist Kathryn Jean Lopez said:
...I’ve been flashing back to something Traci Lords once said: "I have to thank Ed Meese for saving my life." At 18, her career as a porn star ended in a federal raid. How many Tracis are on a computer near you today? And who else is porn harming? It’s a question that our society -- which in its rhetoric and culture says it cares about women and children and lives and love -- needs to grapple with. If Eberstadt’s comparison is right, the time [is] coming. The shrugs will cease. Yet I hope the turnaround comes, not because the government has made porn highly inconvenient, but because we have decided we want something better. (Smoking Is Out, Porn Is In.)
Seth Godin said you can't fight an ideavirus ("pornography is okay") by "challenging the medium in which it spreads." Instead, you must counter "one ideavirus with another one."
You don't counter racism by making the act of uttering racist statements against the law. You do it by spreading an idea (racism is hateful, wrong and stupid) that keeps the racist from expressing his ideas because all his friends will shun him if he does. ("Thinking about this war".)
Here is some of the FTND messaging, paraphrased:
1. Educate people about the negative effects of pornography and let them choose their pornography involvement for themselves. We do not contest the legality to produce pornographic material.
2. Just because it's legal to smoke cigarettes, doesn't mean it's healthy. Similarly, porn can have devastating effects on you and your loved ones.
3. Although pornography consumption can lead to powerful addictive behaviors, we don't contest people's right to view it.
4. People need to be educated about the negative effects of pornography on individuals, families and businesses.
5. We fight against the demand for pornography. Through education, we believe people will no longer want to use porn and those with addictive behavior will seek help from professionals.
6. People addicted to porn often feel they have no options. We're letting people know that they have a choice.
7. We want to infuse more sexiness into the world. Two committed people together -- that is sexy. A lonely, addicted person sitting in front of a computer is not sexy.
Please make a $10 donation to FTND to become a "fighter". Ten dollars from 1,000 people is better than $10,000 from 1 person. The money will be used to develop messaging campaigns to fight the demand for pornography. This will be a grass-roots movement to make pornography unpopular.
I've put in my $10 and I'm hoping many, many more friends will as well.
Have you ever wished your iPhone would ring only when certain people call? Here's how to do it:
Now you can screen calls in your sleep. Because Sunday afternoons are for napping.