Seth Godin advocates using cookies to distinguish between new and returning visitors to your site:
One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies. It’s more work at first, but it can offer two experiences to two different sorts of people. (Source: In the Middle, Starting)
I built this WordPress plugin to implement Seth Godin’s idea. For WordPress users it reduces the “work at first” to almost nothing. Installation is simple:
- Download the WWSGD WordPress plugin and unzip it.
- Copy the
what-would-seth_godin-dofolder to your WordPress plugins folder.
- Activate the plugin in the Plugins panel.
- Customize settings in the Settings panel.
By default, new visitors to your blog will see a small box above each post containing the words “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!” After 5 visits the message disappears. You can customize this message, its lifespan, and its location. Your visitor must have cookies enabled.
New visitors will appreciate some context and background information about your site. This is your chance to offer them a special welcome and invite them to become permanent subscribers!
I can be reached at richard AT richardkmiller DOT com. I appreciate comments and suggestions.
FOR OTHER PLATFORMS: (I have not tested these.)